As a key enabler of Enterprise Value-Based Management (EVBM), GC Digital focusses on maximizing the performance potential of an Enterprise’s current and new technologies for accelerated business growth and productivity. Derived from the core value generating elements of the business, GC Digital leverages bespoke GC Digital Transformation approaches to match the Digital Ecosystem Architecture and Platform Experience to the unique needs and wants of customer that result in augmented Customer Value, ensuring that maximum economic value is realized from the Digital Ecosystem investment (RODI).
In a platform driven world, where personalized, cohesive, seamless and integrated user experiences across all digital touchpoints and channels of a Brand are seen as the key differentiator for businesses to compete successfully in the global marketplace, the lens cast on the Enterprise digital environment shifts beyond that of the traditional isolated systems and independent platforms, towards user-centric integrated digital ecosystems. To empower organizations to realize a digital ecosystem vision of integrated platforms, GC Digital Strategy plays a dual role of enabling Enterprise Performance Optimization (EPO) through the embedment of robust Enterprise Digital Eco-system Architecture, as well as the enablement of Enterprise Value Based Growth (EVBG) through bespoke Platform Engineering. Leveraging a blend of GC Financial Engineering, Strategic Change Management and Business Transformation practices, GC Digital Strategy entails the development of the Chief Information Officer (CIO) playbook, which outlines the battlegrounds of value capture across the Enterprise ecosystem, providing the CIO with enterprise-wide digital transformation roadmaps showcasing where to play, how to play and how to win. Aligned to our GC philosophy of Enterprise Value Creation (EVC), using our highly advanced proprietary GC Digital Eco-system modernization assessment tools and technologies, the CIO playbook is a comprehensive Enterprise-wide Digital Transformation strategy, providing carefully crafted bespoke journeys that highlight the people effectiveness and efficiency requirements, the operational mechanics, as well as the marketing communication engineering required to enhance Customer Value.
The GC CIO Playbook is an extension of GC Digital Strategy and serves as the executive blueprint for the Enterprise Digital Transformation, combining the digital enablement capabilities of EPO strategies, with the EVBG engineering required to Maximize Enterprise Value. With a key focus to empower the CIO with the Digital Eco-system Architecture and Platform Engineering mechanics that enable Enterprise Value Maximization, GC CIO Playbook outlines the battlegrounds of value capture across the Enterprise ecosystem, with enterprise-wide digital transformation roadmaps showcasing where to play, how to play and how to win across all dimensions of EPO and EVBG.
GC Digital Ecosystem Architecture focusses on enabling Enterprise Value Maximization through EPO, aligning business and IT strategies in the modernization of IT architecture, in order to empower Enterprises to fully leverage platform business strategies and scale digital solutions throughout the digital ecosystem. Taking on a customer centric approach to the optimization of Enterprise digital capabilities, GC Digital Ecosystem Architecture places the customer needs and wants at the center in the design and management of the structures and relationships of an Enterprise's technology landscape. Introducing principles of agility in technology capability interoperability, GCs Digital Ecosystem Architecture entails the development of frameworks for organizing and simplifying complex systems, enabling organizations to respond quickly to changing market conditions and emerging opportunities.
With the aim to enable Enterprise Value Maximization through EPO, GC Digital Ecosystem Architecture takes on a customer centric approach to the optimization of Enterprise digital capabilities, placing the customer needs and wants at the center in the design and management of the structures and relationships of an Enterprise's technology landscape. Leveraging GC Enterprise Architecture practices and principles, we set out to align business and IT strategies in the modernization of IT architecture, enabling Enterprises to fully leverage platform business strategies and scale its digital solutions throughout the digital ecosystem. Catering for the historical technical debt of legacy approaches and inefficiency of isolated systems, GCs Digital Ecosystem Architecture approach entails the development of frameworks for organizing and simplifying complex systems, introducing principles of agility in technology capability interoperability that enables organizations to respond quickly to changing market conditions and emerging opportunities.
Translated from the GC Digital Ecosystem Architecture strategy and the interconnected platforms, applications, and services that enable data and information to flow between different systems and users, we focus on the continuous improvement and refinement of the Digital Ecosystem and the underlying technology to support the integration and scalability requirements of the ecosystem. As part of our continuous improvement methodology, we follow an iterative approach of continuous learning and refinement, focussing on the following key elements:
The ability of an Enterprise to make accurate strategic decisions, drive superior economic value growth and innovate to find new revenue streams, is augmented by the organization's ability to collect, process, store, analyze and disseminate information. To support organizations with the Digital Ecosystem Architecture that optimizes the management of information assets for enhanced reliability, scalability, and security, we leverage GC System Engineering practices to design information management systems aligned to the Enterprise goals and objectives for maximum value realization. In order to enable rapid and effective responsiveness to changing market conditions with accurate and accessible information, we make use of GC Data Engineering capability for the implementation of appropriate data architecture and principles that ensure information is managed effectively, in compliance with legal, regulatory, and ethical requirements, and stored and retrieved efficiently, accurately and securely.
GC Digital Ecosystem Architecture applies a strategic lens to Ecosystem Governance, providing a robust framework that defines the decision-making structures and control standards and frameworks for managing digital initiatives effectively. Partnering with the Organization’s Legal, Risk and Compliance teams, we apply bespoke GC governance criteria aligned to the Digital Strategy of Enterprise Value enablement, allowing for agility and adaptability, whilst ensuring that the ecosystem is operating in a compliant, secure, and efficient manner. Aligning closely with data privacy, security, compliance, risk management and performance management standards and frameworks of organizations, we set out to develop, implement and embed Ecosystem Governance policies, processes, and procedures that are supportive of the organizational growth culture and allows for rapid implementation of digital transformation initiatives.
With the aim to drive performance excellence and instil a sense of shared value and accountability for Digital Ecosystem economic value enablement, GC Digital Ecosystem Performance Optimization leverages proprietary GC Digital Ecosystem performance infrastructure, tools and systems to orchestrate delivery against the Operational Performance levers to demonstrate tangible RODI. Leveraging our GC continuous improvement methodologies, comparative analysis of Digital Ecosystem performance against pre-defined Digital Ecosystem Performance Indexes are conducted, and performance improvement strategies engineered for maximum short-term economic gains, as well as long-term sustainability and stability.
Aligned to the overall Enterprise Digital Transformation Strategy, GC Migration and Decommissioning Strategies seeks to identify outdated systems within the Digital Eco-system, as well as find value opportunities for consolidation and scale. Through our robust assessment of the Enterprise’s system and data landscape, GC Migration and Decommissioning Strategies entails the development of end-to-end roadmaps, to realize the value of systems’ Migration and Decommissioning. By conducting comparative analysis of the financial impact of legacy systems compared to the value realization of Migration & Decommissioning strategies through Net Present Value (NPV) and Potential Benefit to the Business (PBT) projections, GC’s Eco-system efficiency modelling insights are used to develop end-to-end roadmaps for Migration and Decommissioning interventions, with robust GC Programme Architecture proposed on the path to profitability for RODI value realizations. Taking into consideration the disruptive nature and risks associated with Migration and Decommissioning programmes, bespoke GC ambidexterity methodologies are factored into Migration and Decommissioning intervention designs, ensuring proper control is applied with minimal impact to the organization's day-to-day activities.
As part of our integrated roadmap design for moving data and applications from one system to another, GC Migration Strategy roadmap development leverages a combination of GC Strategic Change management, Programme Engineering and Enterprise Risk Management capability to determine the scope, size, impacted audience, potential risks, and transformation requirements. Based on our Migration scoping insights, we take on a data driven approach to develop Migration Programme roadmap architecture, with meticulous planning for data analysis and mapping, testing and validation, system cutover and post-migration activities to ensure a smooth migration process.
As part of our integrated roadmap design for retiring outdated systems, our collective GC capability efforts between GC Strategic Change management, Programme Engineering and Enterprise Risk Management capability, enables us to develop Decommissioning Programme roadmap architecture that ensures robust interventions that enable the identification and retention of essential data, the secure erasure of data and the disposal of hardware in an environmentally responsible manner.
Building on the foundations embedded through GC Digital Ecosystem Architecture, GC Platform Engineering focusses on the enablement of EVBG through the design and development of specific digital platforms, aligned to the value generating elements of the business. Placing the customer at the centre, and aligned to the Enterprise Value streams that drive Customer Value growth, GC Platform Engineering focuses on defining optimal platform monetization strategies and developing best-fit-platform architypes to inform the Enterprise platform business model for maximum value capture.
Data-driven and customer-centric, GC Platform Strategy partners with executive leadership to translate the core value generating elements of Enterprise Strategy into value capture opportunities within digital platforms, ensuring that through personalized and simplified digital experience the organizations’ ability to maximize Customer Value is enhanced. Placing the customer at the centre, we leverage GC Digital Intelligence platform analytics capability to gain in-depth understanding of customer needs and preferences, to identify opportunities to unlock value and engineer value streams aligned to the organization’s products and services. Based on the exchange characteristics of customer, aligned to the Enterprise value streams that drive Customer Value growth, bespoke GC platform engineering approaches are applied to define the best-fit-platform architypes and platform monetization strategies that solve for new revenue streams, as well as organic and inorganic growth expansion opportunities. Below is an overview of our bespoke approaches to GC Platform Archetype engineering and GC Platform Monetization, which forms the basis of the Platform strategy, structures and relationships that facilitate optimal interactions between users when exchanging goods, services, or information on platform:
GC Platform Monetization
Leveraging GC Global Enterprise Strategy and Corporate Finance capability focussing on Enterprise Value Maximization, alongside GC Sales and Growth practices and principles focussing on CLV optimization, GC platform monetization strategies are designed to maximise the NPV of Future Cash Flows across platform revenue streams, solving for new revenue streams, as well as organic and inorganic growth expansion opportunities. Using our proprietary GC Alpha Intelligence tools and technologies, maximum value opportunities are identified and the path to Alpha engineered to realize maximum value. Applying highly advanced mathematics and predictive modelling, monetization opportunities are sized at the most granular level for each customer segment and superior margin management strategies are developed aimed at increasing profitability and sustained above-market growth.
Platform Architype Strategy
In order to capture maximum value from platform engagement, GC Platform Strategy seeks to find the perfect balance between the Platform Archetype and Enterprise Value Streams, aligned to the organization products and services that enable the business to successfully compete in the global marketplace. Applying flexibility and agility to the ever-evolving digital landscape, below are some GC Platform Architype Strategies we use to guide the structures and relationships to facilitate user interactions aligned to the platform business model:
Platform Community Strategy
Leveraging the structures and relationships of the Platform Business Models and Architype Strategies that facilitate user interactions, GC Platform Community Strategy plays a pivotal role in the Enterprise Digital Transformation journey. Establishing virtual communities around platform value streams, we seek to create environments of organic community development, allowing users to interact with one another, share information and knowledge, and collaborate on similar interest. Leveraging GC Digital Intelligence capability, platform engagement insights are leveraged to optimize the platform experience for CLV optimization, and we continuously identify opportunities for new revenue streams to drive organic and inorganic business growth. Through the introduction of virtual economies and platform currencies, we develop platform behavior incentivization models to augment platform engagement for increased Customer Value and behavior transformation reinforcement. Using a combination of GC Strategic Change Management and User Education capabilities, we implement platform community adoption and behavior transformation strategies to drive platform behavior and increase platform usage.
GC Platform Optimization takes on a customer-centric data driven approach to align the Digital Capabilities that inform the Platform infrastructure and technology, to the needs and wants of customer, with an intensified focus on customer experience. Leveraging GC Digital intelligence advanced analytics capability to evolve the Enterprise’s understanding of customer personas, we apply iterative test-and-learn strategies to make data-informed adjustments to Digital Platforms, continuously monitoring platform performance for optimal efficiency and effectiveness, as well as RODI maximization. Leveraging a mix of GC capability and practices, the following elements inform the comprehensive GC Platform Optimization approach:
Platform Scalability
With the intent to scale platforms as part of the Platform Business growth strategy, we apply our proprietary GC Platform performance analytics tools and technologies during different iterations of the Platform journey, to assess platform ability to handle increasing volumes of data, traffic and users without experiencing performance or reliability issues. Developing robust Platform Scalability roadmaps, we seek to build platform confidence aligned to the Platform growth strategy, taking on a comprehensive approach to ensure Enterprise platforms remains reliable and performant, as it grows and adapts to changing business needs and user requirements.
Customer of One
Enabling GC Sales and Growth strategy for omnichannel optimization, we aim to create a unified view of customer across all channels, leveraging GC Digital Intelligence capability to integrate data from multiple sources into a single customer database for user personalization and personification in the platform experience.
One Brand Experience
Leveraging GC Marketing and Communication Engineering, alongside GC Creative and Experience design capability, our GC One Brand Experience optimization approach aims to create consistent experience across all channels, ensuring that branding, messaging, and tone of voice on platform are consistent and aligned to website, social media channels, mobile apps, and physical channels.
Process of One
With the aim to provide a seamless customer journey across platform to reduce drop-offs and ensure higher throughput, our GC Process of One optimization approach leverages GC Experience Design and GC Process Engineering Capability, to align customer platform journeys with the enterprise buying process across all channels, ensuring consistent, efficient and simplified processes are followed.
With GC Digital enabling Enterprise Value Maximization through EPO and EVBG digital interventions, GC Return on Digital Investment (RODI) and value discovery capability is used to articulate, measure and translate operational performance enablement, as well as Sales and Growth performance enablement to financial performance and shareholder value creation. As part of our comprehensive ROI and value discovery process, leveraging GC Financial Engineering and Digital Intelligence capability, value contribution of all Digital initiatives is measured and translated for tangible ROI demonstration and the opportunities for maximum value creation through both organic and inorganic expansion are identified.
GC Digital Intelligence is a highly sophisticated diagnostics and insights capability that leverages proprietary GC intelligence tools and technologies in the pursuit of enabling EPO and EVBG. Through our advanced research and analytics capability, we leverage deep Digital Ecosystem Architecture, Platform Engineering and User Experience Insights to inform Digital Transformation Strategies, identify the areas where digital performance is lagging, where improvements can be made, and what opportunities exist for value generation and capture across the Enterprise ecosystem.
GC Digital Capability Optimization partners with the CIO to empower the Enterprise Digital function to operate at maximum efficiency and effectiveness, ensuring the organizational infrastructures are optimally designed and people have the right skills to deliver against the Digital strategy. In order to ensure excellence and highest quality of delivery when executing along the Digital value chain, GC Digital Capability Optimization leverages GC Business Transformation capability to embed the operational mechanics and performance infrastructure, alongside the required Digital ways of working and value chain workflows to maximize efficiency and effectiveness for augmented Enterprise performance. Making use of collective efforts between GC Organizational Design and GC Learning and Leadership development, talent optimization strategies and skills acceleration learning journeys are developed to ensure talent deployment is aligned to the Digital Target Operating Model (DigiTOM) and newly defined ways of working to respond to the changing dynamics and needs of the business.
Aligned to the organizational Digital Strategy of enabling EPO through the embedment of robust Enterprise Digital Eco-system Architecture, as well as the enablement of EVBG through bespoke Platform Engineering, GC Digital Target Operating Model (DigiTOM) focusses on embedding the operational mechanics and performance infrastructure, alongside the required ways of working along the enterprise Digital capability value chain. Leveraging GC Business Transformation and Organizational Design capability, we establish the core capabilities of the Digital value chain and define the interoperability and sequence of effort required for optimization of processes and optimal cost efficiencies. Embedding the principles of flexibility and agility to accommodate for organic and inorganic growth, our DigiTOM design approach allows for cross-functional teams with diverse skillsets to work together in an agile environment, leveraging data and analytics to drive customer centricity, introducing automation and technology to free up time for ideation and innovation. With a key focus on continuous learning and improvement, and to ensure Digital Capability accelerates into new ways of working, we to develop learning journeys that focus on developing the skills and behaviours required for successful DigiTOM operationalization. To ensure the Digital community has the business partnership mindsets to enable the organization to stay ahead of the competition and keep delivering cutting-edge digital solutions, we make use of our GC Strategic Change management capability to develop integrated change and behaviour transformation journeys.
Translated from the DigiTOM and the core capabilities embedded along the Digital value chain, GC Digital Capability development focusses on defining the functional capability architecture required for Digital value chain optimization. Aligning to the Enterprise Strategy and the core EPO and EVBG enablement elements of the Digital value chain, our GC Digital Capability development approach sets out to define the capability standards and frameworks, value drivers, business expectations, functional interoperability, technology requirements, people skills-, knowledge- and competency proficiencies, as well as key performance metrics for each respective capability of the Digital value chain. Leveraging our GC Business Transformation and People Effectiveness practices, we cluster the capabilities aligned to the sequence of effort and inter-dependencies that will achieve the most significant compound effect to deliver value across the Digital value chain. To ensure that the Digital community is skilled and prepared to operate in newly defined ways of working aligned to DigiTOM, we make use of our GC Learning and Leadership development capability to close the future skills gap and accelerate the reskilling and upskilling of talent, linking talent to value, enhancing the organization's ability to maximize Enterprise Performance.
Translated from the Enterprise Digital Strategy and the mechanics required for EPO and EVBG, GC Digital Skills Accelerator focuses on identifying the People Effectiveness requirements for Enterprise Value enablement, with specific reference to the critical capabilities, skills and behaviours needed to realize maximum value from people. Leveraging GC Learning and Leadership Development capability, we focus on developing bespoke learning journeys with a deliberate focus on skills and behaviour transformation that result in measurable business impact and ROI for reskilling and upskilling People. With the aim to enable the rapid skills and behavior transformation, we deploy an intensified learning approach focusing on the critical capabilities, skills and behaviors needed to drive systemic digital transformation, continuous digital improvement and ultimately Enterprise Value Growth.
In order to develop Enterprise leadership capability that can drive digital transformation for Enterprise Value growth, GC Digital leadership development interventions focus on developing the leadership behaviours and the digital transformation know-how to orchestrate the transformation effort in a way that creates long-term value and sustainable success. Through immersive leadership development experiences, our GC Digital leadership development approaches link leadership development initiatives to real business growth strategies, with hands-on executive coaching and guidance on the journey to solve for new digital revenue streams, as well as organic and inorganic growth expansion opportunities. Integrating Digital leadership development journeys with real business value and the execution enablers of the DigiTOM, we accelerate the digital transformation and change adoption process through tangible demonstration of leadership behavioural impact, linked to measurable ROI and value creation.
In order to help Organizations accelerate their digital transformation ambitions, GC Chief Digital Office (CDO) is a strategic capability comprising of an elite team of GC Delta and GC X team members that act as an exclusive execution arm of executive leadership teams, tasked with executing the enterprise digital strategy, building internal capability, and driving organic and sustained year on year growth. Leveraging GC Digital Intelligence capability, key growth and optimization opportunities are identified and its contribution to Enterprise Value Growth defined. Through GC Delta practice execution methodology, guided by GC Programme Engineering practices, Digital strategy roadmaps are implemented with rapid delivery and real-time value capture measurements. As a key priority of implementing GC CDO, key attention is given to developing capability infrastructure for future sustainability. In order to achieve this, GC Business Transformation Capability is leveraged for CDO set-up, defining the functional capability architecture aligned to the core value generating elements of the business, with a growth infrastructure embedded to enhance the organization's ability to execute on the strategic objectives and capture the value opportunities identified.
GC X team comprises of a mix of highly specialized individuals with diverse technical skillsets that solve for Enterprise Digital Eco-system Architecture and Platform Engineering challenges that require a high degree precision, technical expertise and creativity. Leveraging cutting-edge proprietary GC Digital tools and technologies, the team applies highly advanced system engineering, Ecosystem Architecture and Information & Data Engineering capability to design, improve, repair and optimize complex systems, processes, and products to ensure that the digital ecosystem is flexible, scalable, secure and adaptable to meet the changing needs of the business. Being responsible for high-priority or confidential projects, the team is equipped with proprietary GC technology and equipment that is designed to enhance their performance in challenging environments. Applying bespoke GC agile methodologies, DevOps practices, and continuous delivery models, GCX team carries out high-stakes EPO projects and is deployed in the event of rapid declining Enterprise Performance, business crises or complex system challenges. Taking advantage of emerging opportunities and technologies, the team pushes the boundaries of the possible to identify and design new value streams aligned to the organization products of services for maximum value capture across the Enterprise ecosystem.
GC Digital Innovation Labs are used as an innovation catalyst to augment the entrepreneurial capability within organization, exploring the emerging and unmet needs of customer and finding new ways to link Sales, Growth and Product strategy to the key value drives of EVBG. Leveraging deep customer insights and human-centred design approaches, we make use of our GC Growth Engineering and Behavioural Economics capabilities to deploy rapid test and learn prototyping processes, to deliver transformational digital innovation and products that provide organizations the edge to outperform competitors. Leveraging our GC Sales and Growth, Marketing and Communication Engineering, as well as strategic Programme Engineering capability, we combine digital innovation and product designs with end-to-end implementation roadmaps, robust business cases for value realization and profitability projections, as well as market-entry and marketing strategies to fully support the launch of new digital innovation and products.
Considering the significant impact of Digital transformation initiatives, we partner with Enterprise leadership to define the Digital Transformation vision, identify major value-creation opportunities that the Digital transformation efforts will bring about and the transformation effort required to create long-term value for stakeholders and achieve sustainable success. Through our hands-on approach, we aim to instil confidence in the transformation vision by developing end-to-end Digital transformation roadmaps, providing SME capability in the implementation to capture the maximum value opportunities of the Digital transformation ambition. By translating the value of the Digital transformation initiatives, we seek to enhance market confidence in the enterprise’s ability to deliver superior value, through elevated customer centricity driven through augmented digital transformation.
GC DIGITAL TRANSFORMATION STRATEGY
Embarking on a Digital Transformation journey can have a significantly positive impact on the EVBG trajectory, revolutionizing the organizations’ product and services landscape in way that translates to enhanced market confidence in the enterprises ability to deliver superior value through elevated customer centricity. Considering the significant impact of Digital transformation, it is imperative that Enterprise leadership is fully aligned and absolutely committed to the journey before initiating the change. To provide clarity and insight prior to embarking on the journey, as well as build cohesion and instil confidence in the transformation vison, we partner with executive leadership teams to identify the major value-creation opportunities that the Digital transformation efforts will bring about, as well as the transformation effort required to create long-term value for all stakeholders. Aligned GC EVBM philosophy and the Digital Transformation value opportunities identified, we develop end-to-end Digital transformation roadmaps for enhancing an organization's ability to execute on the strategic objectives and capture the maximum value opportunities. To deliver sustainable business improvement, our hands-on Digital Transformation strategy approach takes on a wholistic view of outlining the required performance infrastructure, organizational design, operational optimization, as well as integrated change mechanisms that will guide the successful implementation of transformation. Partnering with GC Financial Engineering, RODI value discovery mechanisms are integrated with the Digital Transformation Roadmaps, in order to identify areas where improvements can be made to increase value. As a final assurance to leadership before initiating the Digital Transformation journey, Digital Transformation roadmaps are translated to robust programme architecture, leveraging GC Programme Engineering practice, principles and proprietary tools and technologies to demonstrate how the Business Transformation journey will be implemented, tracked, measured and managed. Understanding the significant impact of a Digital Transformation initiative on people, we make use of our GC Culture Strategy capability, in conjunction with GC Strategic Change management and GC Learning and Leadership capabilities, to engineer systemic enterprise-wide culture change interventions that instil organic transformation, empowering communities to own the Digital Transformation narrative. Through bespoke developed reinforcement strategies, our digital culture change interventions are designed to create personalized employee experiences, to drive collective mindset of leveraging digital disruption for the benefit of unlocking new value opportunities. By empowering leadership with the right know-how and skills to role-model the behaviour they want others to adopt, GC Digital culture interventions embed deliberate processes, systems and performance tracking mechanisms along the change journey, in order to redirect the organization towards concerted efforts to manage and control risks, and continuously monitor and evaluate the effectiveness of the Digital Transformation Strategy.
GC DIGITAL TRANSFORMATION IMPLEMENTATION
To achieve extraordinary results and superior returns through Digital Transformation, a comprehensive, highly disciplined approach needs to be followed, with accountability driven top-down, coupled with relentless commitment to achieve the Digital Transformation strategic ambitions. To support organization on this journey, we take on a systemic approach of embedding the performance infrastructure capabilities required to enhance the organization's ability to execute on the Digital Transformation strategic objectives and capture the value opportunities identified. Focussing on the performance infrastructure of people, process, and tools that work in unison to ensure superior execution and value delivery in transformation initiatives, the following capabilities form part of our GC Digital Transformation implementation approach:
With the lightning-fast progression of technology and the exponential pace of digital transformation, modern-day users hold an unprecedented level of power in shaping the standards for purchasing goods and services, demanding experiences that are enjoyable, efficient, secure, accessible across multiple channels, immediate, personalized, and convenient. Recognizing the crucial role that user experience plays in customer satisfaction, revenue growth, cost reduction, and employee satisfaction, GC Experience Design focuses on providing organizations with a competitive advantage by adopting a highly empathetic, user-centred approach. Utilizing the principles of behavioural economics and a deep understanding of customer needs, motivations, pain points, and goals, we seek to create user journeys, digital experiences and digital buying experiences that translate into tangible economic value growth for user lifetime value maximization.
GC USER JOURNEY DESIGN
Integrated with GC Ecosystem Architecture and GC Platform engineering, GC User Journey Design underpins every phase of the development journey. Leveraging GC Digital Intelligence, we apply an interconnected end-to-end experience perspective, informed by behavioural economics and deep customer insights, to ensure alignment to the demographics, firmographics and psychographics of users. Through iterative test-and-learn strategies, our User Journey Designs are continuously refined to drive revenue growth and cost efficiencies for maximum enterprise value creation.
GC DIGITAL EXPERIENCE DESIGN
In today's hyper-competitive business landscape, the creation of exceptional digital user experiences that are personalized, relevant, simplified and efficient are crucial components for differentiation and competitiveness in the global marketplace. Leveraging our GC Creative Practice and Creative Labs capabilities, we make use our of deep design expertise of design research, interaction design, user-interface design, and service design to identify consumers’ needs and create bespoke customer and user journeys that translate to enhanced Customer Value. Applying our bespoke GC Agile methods of continuous testing and refinement, informed by deep engagement effectiveness analytics and insights, we continuously seek to optimize the user experience along the digital value chain by making rapid adjustments in the user experience, translated to measurable improvements in customer satisfaction, revenue growth, operational efficiency and employee engagement.
GC DIGITAL BUYING EXPERIENCE
Translated from the Enterprise Buying Experience strategy and the key levers identified to create personalized, streamlined, and efficient purchasing experiences, GC Digital Buying Experience focusses on the alignment and continuous improvement of the customer digital buying experience and purchasing process. As part of our continuous improvement methodology, GC Digital Buying Experience takes on an iterative approach of continuous learning and refinement, focussing on the following key elements:
Digital Eco-system safety and security has become business critical, not only for the protection of digital assets, computer systems, networks, and data from unauthorized access, theft, or damage, but also for the confidence and peace of mind of customers, employees and investors in the organizations’ ability to protect economic value growth in the face of emergent and evolving cyber threats. In order to enhance an organization’s ability to remain stable, safe, secure and stay ahead of evolving cyber threats, we partner with organizations to develop cyber resilience, through the embedment of pro-active technical and non-technical threat and vulnerability detection, interpretation, analysis, and mitigation measures.
GC CYBERSECURITY STRATEGY
GC Cybersecurity Strategy concerns itself with the protection and preservation of Enterprise value, strengthening our clients’ ability to anticipate risks and respond rapidly and effectively to critical vulnerabilities and disruptions. Through the application of comprehensive and integrated Cyber Security approaches, we focus on augmenting enterprise-wide Digital Security capability geared towards protecting computer systems, networks, and sensitive information from unauthorized access, theft, and damage. Taking on systematic and holistic approaches to address the emergence of short and long-term cyber threats, GC Cybersecurity Strategy sets out to develop crisis response and contingency plans that can help executive leadership to respond to cyber crisis in a rapid, robust and structured manner along the entire crisis life cycle, seeking to avoid losses, maintain a strong brand reputation and sustain operations. Leveraging proprietary GC Digital Intelligence tools and technologies, coupled with GC ERM practices, we apply comprehensive risk assessments, security audits and vulnerability scans to identify potential threats and vulnerabilities to the organization's digital assets and put the right measures in place to increase organizational Cyber Resilience.
GC THREAT AND VULNERABILITY MANAGEMENT
GC Threat and vulnerability management (TVM) takes on a pro-active iterative approach to identify and prioritize vulnerabilities to prevent future exploitation by attackers. Leveraging a range of GC vulnerability assessment and penetration testing tools and technologies, GC TVM seeks to identify potential risks and vulnerabilities in our clients’ systems and infrastructure, with the aim to empower them to take appropriate measures to prevent or mitigate cyber-attacks. Based on the insights from GC TVM assessments, we develop and implement bespoke incident response and recovery plans, to ensure that the organization can respond quickly and effectively to any cyber incidents that occur, embedding the processes to detect, respond and recover rapidly from incidents and cyber threats.
In the event that critical Digital intervention is required, either in the form of Crisis Action in the event of Digital Eco-system failure, or Eco-system stabilization action in the event of declining organizational performance related to emerging threats, GC Digital Rescue capability is deployed as an elite execution arm of executive leadership for rapid business protection, turn-around and value preservation. Leveraging GC X capability, comprehensive Digital turn-around interventions are developed and implemented to address the business, people, technology and operational threats in a way that results in maximum operational performance and value creation for the Enterprise.
GC DIGITAL CRISIS ACTION
GC Digital Crisis Action is an immediate crisis respond intervention that is deployed when the digital eco-system has failed, or in anticipation and avoidance of total digital ecosystem collapse. Considering the catastrophic impact of digital eco-system failure on the business revenue, operations, reputation and customer, rapid and decisive action is required to mitigate the effects, which may lead to significant changes in how organizations approach risk and decision-making. As strategic partners to our clients, in the event that GC Digital Crisis Action is required, the GC X team, in conjunction with GC Delta and GC Alpha Teams are deployed to troubleshoot and resolve, responding quickly and effectively to protect Enterprise value, Brand strength, customer relations and business operations.
GC DIGITAL ECO-SYSTEM STABILIZATION
In the event that immediate proactivity action is required with the emergence of short and long-term digital threats impacting organizations’ digital ecosystem and ability to create economic surplus value, GC Digital Eco-system stabilization is deployed as a critical intervention to address the root cause of the threats and design turn-around programmes to reverse the impact and minimize future risks to reduce vulnerability. Leveraging GC Digital Intelligence Capability, robust diagnostic discovery interventions are implemented, root causes of the threats are identified and specialist skillsets of the GC X team deployed to develop comprehensive turn-around interventions geared towards addressing the business, people, technology and operational challenges for optimization of operational performance and value creation for the Enterprise.
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