USER EXPERIENCE AUGMENTATION

Integrated with GC Ecosystem Architecture and GC Platform engineering, GC User Journey Design underpins every phase of the development journey, from defining, designing, building and implementing ecosystem architecture and platform strategies. Taking on an end-to-end experience perspective, informed by behavioural economics and deep customer insights, we leverage deep expertise of design research, interaction design, user-interface design, and service design to create user journeys that ensure delivery against key value propositions and experience requirements. Through iterative test-and-learn strategies, our GC User Journey Experience Designs are continuously refined to drive revenue growth and cost efficiencies for maximum EVC. 

With the lightning-fast progression of technology and the exponential pace of digital transformation, modern-day users hold an unprecedented level of power in shaping the standards for purchasing goods and services, demanding experiences that are enjoyable, efficient, secure, accessible across multiple channels, immediate, personalized, and convenient. Recognizing the crucial role that user experience plays in customer satisfaction, revenue growth, cost reduction, and employee satisfaction, GC Experience Design adopts a highly empathetic, user-centred approach, utilizing the principles of behavioural economics and a deep understanding of customer needs, motivations, pain points, and goals to create experiences that translate into tangible economic value growth. Partnering with our GC Digital and Sales and Growth Practices, our agile methods of continuous testing and refinement, we seek to revolutionize the digitization of end-to-end business processes and services, to deliver exceptional customer journeys that drive quick and significant improvements in customer satisfaction, revenue growth, operational efficiency, and employee engagement.  

Aligning to our north star of Shareholder Value creation, GC Product Design applies an entrepreneurial lens of commercial agility, exploring the emerging and unmet needs of customer to find new ways to link Sales, Growth and Product strategy to the key value drives that contribute to EVC. Leveraging deep customer insights and a human-centred design approach, we apply a rapid test-and-learn strategies through robust prototyping, in order to deliver transformational products that provide organizations the edge to outperform competitors. Leveraging our GC Sales and Growth, Marketing and Communication Engineering, as well as strategic Programme Engineering capability, GC Product Design couples its product designs with end-to-end implementation roadmaps, robust business cases for value realization and profitability projections, manufacturing plans, as well as market-entry and marketing strategies to fully support product launches.

Translated from the enterprise strategy and the mechanics that underpin the path to Alpha, GC Content Labs play the crucial role to align the core value generating elements of the business with the needs and interests of the target audience, ensuring that the right message is delivered to the right audience at the right time and in the right format. Through our meticulous GC Communication Engineering approaches, we take on an insight-driven approach to the creation, publication, and management of content across multiple platforms and channels, delivering value driven and engaging content that resonates with the target market and results in increased engagement, loyalty, and ultimately conversions for prolonged Customer Value. Using advanced performance measurement tools and approaches, we continuously evaluate our content impact on the target audience and business goals, using performance data to refine the content strategy and improve future content. With the aim to create greater brand recognition, trust, and credibility that result in increased Brand Value and Brand Power, we design content strategies that ensure consistency in messaging and branding across all channels, creating cohesive and recognizable media that drives value and reinforces identity. Leveraging GC Enterprise Engineering for continuous process optimization, our world class transdisciplinary design teams pride themselves at creating highest-quality content at rapid speed, ensuring content is optimized for all relevant distribution channels and platforms.  

Aligning to the bespoke learning journeys and strategies defined by GC Learning and Leadership Development Capability, GC Learning Experience Design (LXD) uses a blend of design thinking, user experience design, and instructional design principles to create learning environments that are engaging, relevant, personalized and directly linked to business strategy and the core value generating elements of the business. Translated from the People Strategy and Workforce Strategic Planning, GC LXD takes on an insight-driven approach to determine the knowledge, skills, and performance gaps and identify the most fit-for-purpose learning content and technology that will have the highest level of business impact and ROI for reskilling and upskilling people. Having deep understanding of adult learning theory, and integrating instructional design models and methodologies such as ADDIE, SAM and Agile into our LXD approaches, our team of LXD experts collaborate with subject matter experts within organizations to create highest-quality instructional materials, aligned with the organizational culture for maximum learning engagement and optimal skills and behaviour transformation. 

Translated from Enterprise Sales, Growth and Product strategies, GC User Education Design partners with GC Product Design to develop educational strategies and materials aligned to market-entry, launch and marketing strategies to fully support increased adoption and usage. Leveraging bespoke GC learning experience methodologies, GC User Education design takes on a value driven approach in the way it teaches users how to use a product, service, or technology, focussing on effectiveness and efficiency to improve user satisfaction, reduce costs, and increase the adoption and success of the product or service. Leveraging GC Experience Design, we take on an empathetic user-centred approach, leveraging the principles of behavioural economics and deep customer insights to create instructional materials that are clear, engaging, effective and easy to follow, incorporating multimedia interactive and engaging activities to help users learn and retain information. By applying advanced test and learn methodologies, we continually measure the effectiveness of the learning experience, evaluating and improving the learning experience based on feedback and data, and incorporating new technologies and approaches to enhance the learning experience.

In today's highly competitive business environment, having a world-class design capability has the power to set an organization apart from its competitors, by enhancing an organization’s brand identity and improving usability, aesthetics, and functionality of products or services that lead to higher customer acquisition, retention, customer satisfaction and loyalty. To enable the enterprise to build a world-class design capability our GC Creative TOM capability sets out to establish core creative capabilities of the creative value chain, and define the sequence of effort required for optimization of design processes and the capability requirements for increase productivity and highest quality delivery. Embedding the principles of flexibility and adaptability to accommodate for organic growth, our Creative TOM design approach allows for cross-functional teams with diverse skill sets to work together in an agile environment, leveraging data and analytics to drive customer centricity and introducing automation and technology to free up time for ideation and innovation. With a key focus on continuous learning and improvement, and to ensure Creative Capability accelerates into new ways of working, we leverage our GC People Effectiveness practice to the develop learning journeys that focus on developing the skills and behaviour required for successful Creative TOM operationalization. In order to ensure the creative community has the business partnership mindsets to enable an organization to stay ahead of the competition and keep delivering cutting-edge solutions, we leverage GC Strategic Change management capability to reinforce and accelerate the change adoption.

Translated from the Creative TOM and the core capabilities embedded along the Creative value chain, GC Creative Capability development focusses on defining the functional capability architecture required for Creative value chain optimization. Our GC Creative Capability development approach sets out to define the capability standards and frameworks, value drivers, business expectations, functional interoperability, technology requirements, people skills-, knowledge- and competency proficiencies, as well as key performance metrics for each respective capability of the Creative value chain. Leveraging our GC Business Transformation and People Effectiveness practices, we cluster the capabilities in a way that will achieve the most significant compound effect to deliver value across the Creative value chain. To ensure that the Creative community is skilled and prepared to operate in newly defined ways of working aligned to Creative TOM, we make use of GC Learning and Leadership development Capability, to close the future skills gap and accelerate the reskilling and upskilling of talent, linking talent to value and enhancing the organization's ability to maximize Enterprise Performance.  

Translated from the Enterprise Creative Strategy and the mechanics required for EVC, GC Creative Skills Accelerator focuses on the critical capabilities, skills and behaviours that need to be accelerated in order to realize maximum value from people. Leveraging GC Learning and Leadership Development capability, we develop bespoke learning journeys focussed on developing cutting edge creative skills at exponential speed, resulting in measurable business impact and ROI for reskilling and upskilling People. With the aim to enable the rapid skills and behavior transformation, our GC Creative Skills Accelerator takes on an intensified learning approach to develop the critical capabilities, skills and behaviors needed to drive creative capability elevation and continuous improvement that translate into greater Brand Value and Brand Power.